1	Utilization of the Innovation Process and Structured Leadership to Reduce Global Hunger
2	Thinking Differently Agribusiness Innovation to Reduce Global hunger Phase 1. Awareness: Peripheral Engagement Good Corporate Citizen, encourages employee involvement, supports Food Banks, The America’s Second Harvest etc. Phase 2. Embracement: Cause Marketing General Mills: Yoplait's Save Lids to Save Lives program , Campbell and the NFL: Tackling hunger, ConAgra Foods and America's Second Harvest: Feeding Children Better Phase 3. Incorporation: A Win-Win Strategy Mission statement incorporates ethical leadership, sustaining share holder value and enabling food security “locally”
3	A Win-Win Strategy Agribusiness Incorporates Reduction of Global Hunger as an objective Premise: Food insecurity is stealing consumers and diminishing overall markets Response: Attack chronic hunger as a competitor and restore consumer base. Champion income generation initiatives “locally”
4	New Mission and Tactic First Step to Agribusiness Innovation to Reduce Food Insecurity New Mission: Ethical Leadership, Sustain Shareholder Value, Enable Food Security “Locally” New Tactic: Create and weave idea capture and management process across all levels of the organization to achieve mission. Transfer process ownership and the role of champion to Local ICs.
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7	INNOVATION PROCESS STRUCTURE An Idea is generated Co-sponsors are enlisted Local management funds proposal for development Innovation Committee approval EIP is launched Individual ‘frames” idea so it can be communicated This is the first filter. Individual must enlist at least 2 people to launch an EIP (Private or PPP) This insures management involvement. Small amounts for supplies, preliminary studies, books, materials, etc. Committee approves/terminates. If approved, the project enters the formal system and is tracked until conclusion Initial project manager is appointed by the IC and the project moves to the formal process.
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